IMAX Says Netflix & Greta Gerwig ‘Narnia’ Deal Is an Exception, Not New Normal

While Netflix’s upcoming adaptation of The Chronicles of Narnia, helmed by Greta Gerwig, is set to debut in IMAX before hitting the streamer, don’t expect this to become the new standard going forward. According to IMAX CEO Rich Gelfond, the deal for the two-week exclusive theatrical run…