Netflix Touts Record 7.7% Share Of Total TV Viewing In June, Defends Binge-Release Model As Key Part Of Its “Significant Long Term Business Advantage”

Netflix jumped ahead of Thursday’s planned release by Nielsen of monthly viewership through TV sets, revealed in its second-quarter shareholder letter today that its share of total TV viewing in the U.S. hit an all-time high of 7.7% in June, up from 6.6% in June 2021.

The stat, which is…